Making memes and video shorts1/29/2024 “Butter,” for example, is a pug whose videos of himself getting ready to go out in the morning or being bored at work have won over 610,000 fans.Ĭomedy videos now make up the majority of the content on Douyin, with many highlighting common sources of millennial angst: being single, broke, or overweight. Videos range from the ordinary - dancing cats and sleeping puppies - to the extraordinary: flying squirrels, bowling cats, sexy dogs, and fowl play.Īs on Instagram, pets can become celebrities on Douyin. Some of the biggest stars of Douyin are fluffy friends of every description - testament to China’s booming pet market, which is growing at 20 percent annually. Half a million videos on the platform use the song - some creative users even turning the dance into a flip-book animation or recreating it with video game characters. People of every age and profession took part in the meme, turning the song into a nationwide hit that can still be heard in gyms, shopping malls, and fast food chains all over China.Īnother was a shuffle dance set to “Seve” by Tez Cadey. One of the most popular dance memes that went viral through Douyin last year was a routine set to “Panama” - or “C-li-C-li” as it is known in China - a 2013 song by Romanian reggae artist Matteo. But though MVs were the platform’s original purpose, they are now vastly outnumbered by other genres. Most feature young people filming themselves at arms’ length as they pose, lip-synch, and show off their creative editing. Music videos - or MVs - are the platform’s raison d’être. Sixth Tone peeks into the comedy and creativity on offer in Douyin, looking at the eight main categories of videos. The latest versions have added features like dance games, livestreaming, and even quiz shows. ![]() The app is aggressively pushing into international markets - where it has rebranded itself as “Tik Tok” - and has already topped iOS app charts in Japan and Thailand. And unlike Kuaishou, which counts working-class youth as its core user base, Douyin has won over the millennial market in affluent first- and second-tier cities.īy collaborating with popular TV shows and celebrities such as Kris Wu, Douyin’s overall user numbers grew tenfold from March to December 2017, and it now boasts more than a billion daily video views. Despite entering a crowded market, it has already soundly beaten popular short video apps Kuaishou and Meipai on iOS, and is now challenging them for users on Android. Douyin was launched as A.me in September 2016, and later received multiple rounds of investment from the company behind news aggregator Jinri Toutiao, where Douyin’s founder Liang Rubo also works as technical director.
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